Importance of networking for freelancers

One of the greatest freelancing challenges is the basic need to network. If you can’t maintain a healthy network as a freelancer, you’ll likely struggle to attract new customers. The problem can be simply stated as such: when you’re working on your own, it can be hard to know where to start and develop a network.

While many freelance workers have a solid group of repeat customers, that might not be enough to keep them busy and make sure the bills get paid. And that means they should always —always—be networking. If you’re in that boat, or you are otherwise struggling to find new clients, here are a few networking tips for freelancers that may help you meet the right people at the right times.

1. Take advantage of existing networks.

This can take a little detective work, but it’s well worth the effort. Focus first on making sure your friends and family members are aware of exactly what you do and what kinds of jobs you can handle. Encourage them to spread the word among their own networks. You’ll be surprised how much business can come your way through this simple step.

2. Online platforms & groups.

Be active in your virtual conversations, learning from others’ experiences and offering your own bits of wisdom when possible. Again, offer help to them, and it will come back to you. Job boards and social media can help you connect with new clients, while more intimate settings like Slack channels and email threads can be a great option for developing relationships with existing customers, clients, and coworkers.

3. Local networking events.

Look for events or activities related to your particular niches such as a Chamber of Commerce educational class or a rec league where you can mingle with potential clients, mentors, and partners. Fortunately, it’s not hard to find events in most communities that offer those opportunities.

4. Contact past clients.

If you’re trying to build momentum, you may want to grow your network of professionals that are willing to give you a good reference. This could include your past college professors, bosses, and coworkers. Why not reach out to them and see if they have recommendations for other potential clients?

Whatever your freelancing situation is, it’s always worthwhile to spend time networking. With EZY FREELANCE we take the time to identify your freelancing needs. Using these networking channels, you would be able to build your professional freelancing network with confidence and ease.